Pirelli Tire has been the core business of the Pirelli Group for over a century. The Pirelli Group was founded in 1872 by Giovanni Battista Pirelli. The original Pirelli Group focused on producing telegraph cables in the 1870s and 1880s, but Pirelli got its start in tires in 1890 with the development of their first bicycle tire. Later in 1901, Pirelli produced their first automobile tire and from there the company created Pirelli Tire. Pirelli is the fifth largest tire manufacturer in the world in terms of sales. Pirelli is known for being one of the leading tire manufacturers in the world in both original equipment and replacement tires with a direct attention to performance, handling, safety, and unique tire construction. Pirelli Tire is a worldwide company with 24 factories in 12 different countries. Pirelli Tire 
considers its greatest strengths to be their technological and research capabilities. The professional skills of Pirelli Tire employees also add to the company’s competitive advantage. Pirelli Tire is known for its focus on high-end segments of the tire industry characterized by elevated technological contents and high performance. Pirelli produces original equipment tires for car manufacturers like: Audi, Bentley, BMW, Ferrari, Lamborghini, Maserati, Lexus, Mercedes Benz, Porsche, and many higher end brands.
Pirelli is considered one of the most innovative tire companies in the world today. Pirelli is known for its ability to embrace new technologies with the aim of creating value for its customers. Overall, Pirelli’s goal is to improve performance and minimize the environmental impact of their production processes and products. Tire traction is the feature that the Pirelli company is best known for as they continuously provide tires with excellent traction capability. Pirelli holds its employees to a strict ethical code that ensures employees act in accordance with the Pirelli morals. “Power Is Nothing Without Control” is the slogan of the Pirelli Company. Pirelli develops tires for all types of vehicles including: cars, light vehicles and motorcycles, buses, trucks, agricultural and earth moving machinery.
Pirelli has attacked the tire industry with the release of two of the most popular all season tires, the P4 Four Season and the P6 Four Seasons. The Pirelli P4 Four Season is truly designed to perform in all four seasons. The Pirelli P4 Four Season is designed to fit into any model including coupes, sedans, minivans, SUVs, and crossovers. The blend of silica rich tread to reduce rolling resistance maintains traction in snow and sun. The P4 Four Season offers a great high mileage warranty as well as excellent ride comfort, low noise, and excellent traction. Along with the P4 Four Season tire, Pirelli has developed a high performance all-season tire, the P6 Four Seasons. The P6 Four Seasons was originally developed for high performance European luxury touring and performance sedans. Later the tire was imported into North America and has been a success ever since. The Pirelli P6 Four Seasons tire is noted for its smooth ride while maintaining high performance driving characteristics. The Pirelli P6 Four Seasons tire is also able to perform in light snow making it one of the only four season performance tires. This Pirelli tire features 100% silica compound with independent should and intermediate tread block sipes which aid traction in light snow.
Pirelli Tire is also well-known for its P Zero tire, a summer max performance tire. Pirelli decided to build the P Zero as a result of Pirelli’s 100 years of race inspired history. The P Zero is one of the best performance tires on the market. Pirelli created a unique carbon black silica compound through the use of nano technology. This unique compound is molded into Pirelli’s unique asymmetrical design for responsive handling, hydroplaning resistances, and dry handling characteristics with even tire wear.